The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In October, the category distribution of ad placements for mobile games ranked Puzzle, Casual, and Casino games as the top three in terms of active ad placement. Notably, the Casino category saw a continued rise in new app ads, now accounting for 40.75% of new placements this month. In terms of total ad volume, Casual, Puzzle, and Role-Playing games remained the top three categories. Looking at ad format types and video length distribution, video-based creatives continued to dominate mobile game ads this period, rising to 80.07% of total ad placements.Video lengths were […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for September 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In September 2024, the top three categories for active apps in remained Shopping, Finance, and Tools. However, the top three categories for newly launched apps were Health & Fitness, Food & Drink, and Lifestyle. While dominant mainstream categories continue to focus on stable customer acquisition for already-launched products, niche categories are seeing more new products entering the market. In terms of ad volume, the Shopping category maintained a commanding lead, with ad volume further growing to nearly 5 million. The top 2-5 categories in ad volume were Entertainment, Tools, […]

The following analysis of mobile games marketing trends for September 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In September 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Among them, Casino games continued to aggressively release new titles, with new advertising campaigns accounting for 32.19% of the total in September. The top three categories in terms of ad volume were Casual, Puzzle, and Role-playing Games. After deduplication, the number of creative assets for Casual and Puzzle games were quite similar. The majority of the advertising materials for overseas mobile games in this period were video-based, accounting for 79.46%. Most of the videos were […]

Here is an analysis of the global non-gaming App user acquisition marketing trends for August 2024, based on ad data from 50 countries/regions and 28 global media platforms, according to AppGrowing's report. In August 2024, the top three app categories in terms of app share in global ad placements remained Shopping, Finance, and Tools, consistent with July's data.  The top three newly placed apps for the month were in the Business, Food & Drink, and Health & Fitness categories, reflecting the continued activity of niche products in the "new arrivals" trend. In terms of ad volume, Shopping maintained a clear lead, with ad volume surging to 4 million, further widening the gap with other categories. The number of de-duplicated creative assets […]

The following analysis of mobile games marketing trends for August 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In August 2024, the top three categories for mobile game advertising remained consistent: Casual, Casino, and Puzzle. Casino saw continued growth in new launches, with its share of new apps nearly reaching 40%, making it the highest-ranking category for the month. The top three categories in terms of ad volume were Casual, Puzzle, and RPG, reflecting a stable market structure similar to July.However, ad spend across all categories saw a month-on-month decline in August. In terms of creative content, video remained the dominant format, though its share slightly decreased to 79.11%. Most […]

The following analysis by AppGrowing is based on advertising data from 50 countries/regions and 28 global media platforms. It examines the characteristics of overseas mobile app advertising in July 2024. In July 2024, the top three app categories with the highest percentage of advertising overseas were Shopping, Finance, and Tools. The top three new app categories were Business, Food & Drink, and Education.  Compared to June, the overall percentage of new apps being advertised in each category has declined, indicating that market competition is stabilizing in the short term and developers are acting more cautiously. Regarding ad volume, the Shopping category continued to lead significantly, with over 2.5 million ads and more than 1 million unique creative materials, maintaining the […]

The following analysis of mobile games marketing trends for July 2024 is based on advertising data from AppGrowing across 50 countries and regions, and 28 global media platforms. In the ranking of app categories for overseas mobile game advertising in July 2024, the top three categories remain casual, puzzle, and casino. Although casino games have fallen to third place in terms of ad spend, they still represent the largest percentage of new apps launched that month. In terms of ad volume, the top three categories are casual, puzzle, and role-playing, consistent with June's distribution. Looking at the number of unique creative assets, the role-playing and strategy categories have a significant share, indicating a strong demand for advertising in these mainstream, […]

In April 2024, the global app advertising landscape saw a consistent focus on Shopping, Tool, and Finance apps, with a notable shift towards Entertainment apps in terms of new launches. According to AppGrowing's analysis of ad data from 50 countries/regions and 25 global media platforms, Shopping apps maintained their lead in ad volume, while Tool held the second spot. However, Entertainment apps emerged as the most active category for new app introductions. The ad creatives for non-gaming ads were predominantly under 15 seconds, highlighting the trend for concise and impactful marketing strategies. In the Top 30 Non-gaming App Developers, Chinese developers made a significant presence, with 12 out of 30 spots, largely focusing on Shopping apps. Temu secured the top […]

Throughout April, the mobile gaming market saw a continued emphasis on casual games as the mainstay for advertising efforts. Casual games remained at the forefront in terms of ad volume and the number of apps, with Puzzle games following closely behind. Both categories saw over 18% of new apps in the month. According to AppGrowing's analysis based on advertising data from 50 countries/regions and 25 global media platforms, in April, 9 Chinese developers made it to the top 30 list of mobile game developers in terms of number of ads, primarily focusing on mid/hard-core game categories. IGG and Yotta Games secured spots in the Top 5, both being leading developers in the strategy game (SLG) market. Looking at the Top […]

Here is AppGrowing's analysis of the global mobile App advertising markets in March 2024, based on advertising data from 25 global media platforms in 50 countries/regions.   01 Advertising Trends   In March 2024, the weekly ad volume of global apps was stable, basically above 4M. App volume showed a growing trend, with close to 50K products in week 5. Creative volume has grown significantly compared to February, above 1M per week. In terms of a single day, the peaks of App ad volume and App volume both appeared in the latter half of the month. The peak of ad volume was on March 18th at 3.45M+. The peak of App volume was on March 21st at nearly 50K. By region, the Top 3 in ad volume this month were North […]